To buy jewelry online means to have access to exclusive creations which, most of the time, you cannot find in a physical shop. Shopping for jewelry online has a lot of advantages, whether you buy precious & semi precious stones jewelry or costume jewelry. However, there are a couple of rules you need to know. These will help you save time, money and find the best creations that suit your style. Read on to find out our tips for buying jewelry online.

Pay attention to the site’s name when you buy jewelry online

If you are buying from a known brand, make sure to double check its name. This is very important as there are a lot of counterfeit websites that use a similar name and manage to trick the buyers. Just as it happens with Puma shoes, for example. Sometimes, certain websites or even brick and mortar stores use “Pumma” and trick people into buying shoes that aren’t actually the brand they were looking for. When you buy jewelry online, pay attention to the brand’s name and Google it if you are not sure about the spelling. This will save you a lot of trouble.

Check if the website offers a contact method

Most scamming websites don’t feature a contact method for obvious reasons. Before you buy jewelry online, check the “Contact us” section of the website. There should be a phone number or email address listed there. If the website doesn’t offer a way for customers to contact them, don’t buy jewelry online from them.

Read the return & exchanges policy

It can happen, when you buy jewelry online, to get a certain piece and realize that you don’t like it so much after all. It’s important to be able to return or exchange that piece, so make sure the website has a clear return & exchange policy. Read the fine print, see if there are costs involved with returning or exchanging the piece. Most websites where you can buy jewelry online are pretty upfront about their policy but, nevertheless, you should make sure.

Use the size guide

It can be tricky to buy jewelry online when we are talking about rings, for example. But this doesn’t mean that you shouldn’t do it. Most websites where you can buy jewelry online feature a size guide for rings. Use it. If you don’t know your ring size, there is no need to guess. Simply take one of your rings, measure it, and consult the size guide.

Take a good look at the photos before you buy jewelry online

Reputable brands will feature nice photos from different angles so that you can assess the jewelry piece. If you only see one photo, you shouldn’t buy from them. Also, pay attention to the quality of the photos. These should look professional and any blurry or low-quality image is a red flag. Buy jewelry online only after you have looked through all the photos and have seen the piece in detail.

Check the description of the product

It is almost needless to say that each jewelry piece should have a description. If it doesn’t, then at least the website should feature the specifications. When you buy jewelry online, you need details about the materials, the gemstones, etc. All these details help you assess the price of the jewelry piece. If, for example, you have your eyes set on a beautiful ring with a blue stone, check the descriptions and the specifications. That gorgeous-looking stone which you think is lapis lazuli could turn out to be dyed plastic, for example. A reputable online jewelry shop will not let you guess the materials but feature them either in the product description or its specifications.

Read the reviews

While this feature isn’t available on all the online jewelry shops, the best ones have it. Allowing people to review their designs helps build trust with the consumer. If you buy jewelry online from a store that has the review feature, you are in good hands. Read those reviews and see what other people have to say about the piece you want to buy.

Is there a warranty?

Again, not all jewelry shops offer a warranty for their creations. However, if they do, this is specified on the product page. It’s a good sign when a jewelry shop offers a warranty because it means that their products are high-quality. When you want to purchase a piece of jewelry, simply scroll down to the end of the product page and see if the shop offers a warranty.

In a nutshell, this is what you should remember when you buy jewelry online. If you follow these rules, you will always get high-quality pieces that will exceed your expectations. And speaking of exceeded expectations, check out Ana Luisa online jewelry shop to view our limited-edition designer creations.

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Ruxandra is a fashion blogger who teaches fashion stumped twenty to thirty somethings how to shop their jewelry boxes for polished new ensembles. Her work has been featured in Vogue, Fashionista, Nylon, and Refinery29.